PCL Hospitality Co., Ltd

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รับผิดชอบในตำแหน่งงาน และทำงานให้บรรลุเป้าหมายที่กำหนด

รับผิดชอบในตำแหน่งงาน และทำงานให้บรรลุเป้าหมายที่กำหนด

รับผิดชอบในตำแหน่งงาน และทำงานให้บรรลุเป้าหมายที่กำหนด

รับผิดชอบในตำแหน่งงาน และทำงานให้บรรลุเป้าหมายที่กำหนด

รับผิดชอบในตำแหน่งงาน และทำงานให้บรรลุเป้าหมายที่กำหนด

General Mission
The General Manager is responsible for leading the successful pre-opening, opening, and ongoing operations of Hampton by Hilton Phuket Town, ensuring the hotel is delivered in accordance with Hilton brand standards, the Management Agreement, and PCL Hospitality's operational philosophy.
The General Manager serves as the senior representative of PCL Hospitality at the property and is accountable for all aspects of hotel performance, including operational excellence, financial performance, commercial success, guest satisfaction, asset protection, and people development.
Working closely with the Owner, Hilton Opening Team, Corporate Directors, and hotel leadership team, the General Manager is responsible for establishing a strong service culture, building a high-performing team, and positioning the hotel as one of the leading select-service hotels in Phuket.
Responsibilities and Means
1. Pre-opening Leadership
Lead and manage all pre-opening activities in accordance with the approved Pre-opening Critical Path.
Coordinate with Hilton Opening Team to ensure all brand milestones, opening requirements, and mandatory deliverables are completed on time.
Establish departmental operating procedures, Local Standard Operating Procedures (LSOPs), and service standards.
Coordinate recruitment, onboarding, training, and operational readiness of all hotel departments.
Ensure successful completion of mock operations, opening simulations, and operational testing.
Monitor project progress and opening readiness with Corporate Project Management Team and Owner representatives.
2. Hotel Operations
Direct and oversee all hotel operations, ensuring consistent delivery of Hilton brand standards and exceptional guest experiences.
Foster a culture of operational excellence, accountability, teamwork, and continuous improvement.
Monitor daily operational performance and implement corrective actions where required.
Ensure compliance with Hilton Brand Standards, PCL Hospitality policies, statutory regulations, and health & safety requirements.
3. Financial Management
Assume full responsibility for achieving the hotel's financial objectives.
Prepare and manage annual budgets, business plans, forecasts, and monthly financial reviews.
Monitor revenue, GOP, EBITDA, labor costs, departmental expenses, and cash flow.
Analyze financial performance and implement strategies to maximize profitability.
Work closely with the Corporate Finance Director to ensure effective financial control and reporting.
4. Commercial Leadership
Drive Occupancy, ADR, RevPAR, Market Share, and Total Revenue performance.
Work closely with the Corporate Commercial Director, Cluster Revenue & Distribution Manager, and Cluster Commercial Marketing Manager to implement commercial strategies.
Support revenue management, sales initiatives, digital marketing campaigns, and distribution strategies.
Build relationships with key corporate accounts, travel partners, government agencies, and local businesses.
Ensure commercial activities align with the hotel's positioning and business objectives.
5. Guest Experience & Hilton Brand Standards
Champion Hilton's service culture and Hamptonality throughout the hotel.
Ensure guest satisfaction consistently exceeds Hilton and company targets.
Monitor guest feedback, SALT performance, online reviews, and reputation management.
Lead service recovery initiatives and continuous quality improvement programs.
Ensure compliance with Hilton Quality Assurance (QA), Brand Standards, and guest experience programs.
6. People Leadership & Culture
Recruit, develop, and retain a high-performing hotel leadership team.
Promote a culture of engagement, recognition, diversity, and continuous learning.
Ensure all Team Members complete mandatory Hilton training and PCL Hospitality learning programs.
Support succession planning, leadership development, and performance management.
Work closely with the Corporate Human Resources & Training Direct

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รับผิดชอบในตำแหน่งงาน และทำงานให้บรรลุเป้าหมายที่กำหนด

รับผิดชอบในตำแหน่งงาน และทำงานให้บรรลุเป้าหมายที่กำหนด

รับผิดชอบในตำแหน่งงาน และทำงานให้บรรลุเป้าหมายที่กำหนด

รับผิดชอบในตำแหน่งงาน และทำงานให้บรรลุเป้าหมายที่กำหนด

Company: PCL Hospitality Co., Ltd.
Department: Commercial
Scope: All Hotels under PCL Hospitality
Reports to: Cluster Commercial Marketing Manager
Position Overview
The Cluster Digital Marketing & Content Executive is responsible for executing, maintaining, and supporting all digital marketing, content creation, social media management, website administration, CRM deployment, OTA content maintenance, and online presence activities across all hotels under PCL Hospitality.
This role serves as the execution arm of the commercial marketing function and is responsible for ensuring all approved strategies are implemented consistently and effectively.
Key Responsibilities
Hotel Website & Direct Channel
Upload promotional banners and website content.
Update room descriptions, offers, and packages.
Maintain F&B content and imagery.
Perform weekly website functionality checks.
Test booking engine links and booking paths.
Coordinate technical issues with website vendors.
Monitor content accuracy across hotel websites.
Google Business Profile (GBP)
Respond to guest reviews daily.
Upload new photos regularly.
Publish Google posts and promotions.
Update operating hours and hotel information.
Maintain profile accuracy.
Monitor guest engagement activities.
Content Engine & Social Commerce
Create monthly content based on approved strategy.
Produce:
Reels
TikTok videos
Instagram Stories
Photography content
Manage community engagement.
Respond to comments and direct messages.
Coordinate influencer stays and content delivery.
Provide live social media coverage for hotel events and activations.
CRM & Lifecycle Marketing
Build email templates.
Prepare campaign content.
Apply personalization tags.
Execute email campaign deployment.
Test campaign functionality.
Track unsubscribe and bounce rates.
Prepare CRM performance reports.
OTA & Metasearch Channels
Update OTA descriptions.
Maintain room content and images.
Audit OTA content accuracy.
Ensure property profiles remain updated.
Monitor content scores and quality indicators.
Coordinate OTA content improvements.
B2B & MICE Lead Support
Develop campaign landing pages.
Update sales presentations.
Maintain event packages and collateral.
Support digital proposal materials.
Assist Sales team with campaign execution.
Prepare marketing materials for MICE and corporate opportunities.
Content Production & Digital Administration
Coordinate content collection from all hotels.
Maintain content libraries.
Manage digital asset storage.
Utilize AI tools such as:
ChatGPT
Canva AI
Microsoft Copilot
Support content automation and efficiency initiatives.
Relations
Reports To:
Cluster Commercial Marketing Manager
Works Closely With:
General Managers
Hotel Sales Teams
Revenue Team
Front Office Teams
F&B Teams
External agencies and content creators

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