eCommerce & Digital Strategy Manager

eCommerce & Digital Strategy Manager Application Deadline: 31 August 2026 Department: Sales & Marketing Employment Type: Permanent - Full Time Location: Thailand - Bangkok Description SCOPE The overall scope of the position is to manage the hotel’s website and position it as the priority channel of electronic distribution, manage the hotel’s online platforms and digital media campaigns and optimise the hotel’s overall digital presence. OVERALL OBJECTIVES • Ensure the accuracy of property content and presentation on all digital platforms, as well as third-party portals and websites where the hotel is listed and distributes inventory. • Report, analyse and act upon brand.com statistics and constantly come up with strategies to enhance performance and Key Performance Indicators (KPIs). • Responsible for reaching the targeted website sales and revenue share. • Optimise the traffic acquisition strategy and conversion rate. • Ensure consistent brand delivery through social and digital channels in line with corporate guidelines. • Support the implementation of the strategies and projects of the brand and its regional and corporate offices. • Take ownership of the hotel’s presence online and its representation across all digital platforms. Key Responsibilities 1. Brand.com • Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly. • Ensure website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines (on Kempinski.com and gha.com). • Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels. • Liaise with the regional and corporate offices for deploying website enhancements and functionality upgrades. • Review and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager. • Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales). • Create and implement promotional content for special offers and packages in coordination with the hotel’s Marketing and Revenue Managers. • Enhance brand.com revenue share YoY. • Drive brand.com sales, including Add-Ons, and uplift revenue YoY. • Uplift brand.com KPIs, including but not limited to Bounce Rate, Conversion Rate, Traffic, Revenue, etc. 2. Website Analytics • Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly. • Own and lead the website production and prepare action plans to enhance performance. • Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices as defined by the regional office. 3. Search Engine Optimisation (SEO) • Review the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that it gets the best possible natural page rank in the languages available. • Establish, develop and maintain a keyword matrix for the hotel and consider it when designing website content. • Update and optimise meta titles, descriptions and image tags in all languages. • Follow corporate guidelines for SEO content management and best practices. 4. Digital Paid Media Strategy • Develop and implement digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets. • Implement and manage the hotel’s annual advertising plan for all digital channels. • Ensure that brand and marketing messages on electronic channels are consistent with overall marketing activities (e.g. special promotions/offers, etc.). • Liaise with the Marketing/PR team and the creatives of media campaigns. • Ensure proper management of the hotel’s annual online advertising budget so it is aligned with the budget guidelines. • Own digital c

สมัครที่เว็บโรงแรม ↗ 🙋 สนใจงานนี้ ☆ บันทึกงานนี้