รายละเอียดงาน
• Drive and implement key strategies as developed by ATDMC for each specific hotel in the assigned portfolio, ensuring the adoption of best practices to maximize online revenue.
• Support website content updates as needed to ensure hotels align with brand standards, follow best practices, and maintain accurate online information.
o Ensure the hotel microsite meets brand standards and is presented accordingly, with updates made
o Direct hotel teams on ongoing relevant content for business needs and user trends
o Review content as communicated by the hotel to ensure it is set up correctly and meets best practices to drive bookings/leads
o Monthly UX Audit on both mobile and desktop versions to ensure all pages are set correctly, and correct any issues / address 401/404/405 errors impacting site use and searchability penalties
o Direct / oversee with the hotel team to manage / / Accor App to ensure hotel content is best presented to meet Accor Audit Standards.
• Review and analyse end-of-month reporting for all hotels in their portfolio, make recommendations and give feedback on performance and trends, as well as complete an end-of-month synopsis for reporting. Reporting analysis to include but not limited to:
o Visitation Summary
o Channel Reporting
o Country of Origin
o Trending Pages Analysis
o Rooms Revenue Generated from D-Edge Website
o Monthly SEO Overview Report and key action recommendations
• Execute SEO strategies to optimize cluster websites in the required languages, following the SEO Manager's direction and the hotel's contracted scope of work.
o Collaborate with the SEO Manager to develop and implement a targeted keyword strategy aimed at driving qualified traffic to the hotel microsite, aligned with the hotel's priorities.
First priority on brand name to protect against OLTA’s
Secondary priority on generic search related to hotel (ex. “Khao Lak Weddings”)
o Ensure content delivered by either the hotel or ATDMC meets a Flesch reading score of 65 and above.
o Communicate key strategies/updates to hotels in the portfolio based on the SEO Manager’s direction and feedback.
• Guide and give feedback on the quality of onsite content including written content, images and videos, in order to driver higher engagement and conversion rates.
• Review all social media content for the assigned portfolio prior to posting, providing direction and guidance on the hotel's social media strategy to maximize impressions and click-through rates to the website. Manage social media content as specified in the contract, where applicable.
o Guide and mentor hotel teams to create content aligned with best practices and platform-specific 'rules of engagement,' ensuring maximum impressions and click-through rates to the sites.
o Review all social media plans 2 weeks ahead to ensure posts are in line with standards and do not work against related social media algorithms, causing penalties on page including clickbait, engagement bate, share bait, monetization bait, comment bait
o Assist ATDMC General Manager as needed in any crisis management on social media
• Guide and give feedback on hotels paid marketing strategy based on hotels objectives (ie rooms nights/restaurant bookings/lead conversion) with the target focus on maximising performance and revenue conversion. Account Managers are to review with the Senior Digital Marketing Managers performance and identify opportunities for improvement in campaign performance on an ongoing basis. Account Managers are to ensure all advertising meets brand standards and appropriate images/video content are used. This includes:
o Identifying key interest markets & demographics online
o Selection of key ad types that match the offer/objective
o Review of content/recommendations to drive performance based on objective
o Review performance, adapt and drive CTR to hotel microsite
o Conduct A/B testing as needed/reviewing with the Senior Digital Marketing Manager
o Review all ad content to ensure it is fully
กด สนใจงานนี้ เพื่อบอกโรงแรมว่าคุณอยากร่วมงานด้วย เราจะเก็บไว้ให้โรงแรมเห็นตอนเข้ามาดูผู้สมัคร
ThailandHotelJob.com สร้างเรซูเม่ออนไลน์ฟรี แล้วสมัครงานโรงแรมทั่วไทยได้ในที่เดียว
