Asst. Digital Marketing Manager

Responsibilities - Assistant Digital Marketing Manager supports the Digital Marketing Manager in executing online strategies, driving brand awareness, and generating leads. - They bridge strategic planning with daily execution by overseeing campaign performance and managing digital channels. Key Responsibilities - Campaign Management: Execute, monitor, and optimize paid digital campaigns across platforms like Meta (Facebook/Instagram), Google Ads, and TikTok Ads to maximize ROAS (Return on Ad Spend). - Content & Social Media: Manage day-to-day content calendars, social media channels, and community engagement. - Analytics & Reporting: Analyze key performance metrics (traffic, conversion rates, CAC, ROI), providing data-backed reports to refine marketing strategies. - Team & Vendor Collaboration: Coordinate with internal graphic designers, content creators, or external agencies to ensure cohesive branding.

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