Digital Marketing Analyst

Company Description Banyan Group Residences offers luxurious villas, townhomes, apartments, and condominiums at destinations around the world. Focused on premier living spaces, the company delivers high-quality residential properties for global clientele. Each location under the Banyan Group Residences brand is designed to provide an unparalleled living experience. With a commitment to excellence, the company has become a trusted name in luxury real estate development. Qualifications: • Strong Analytical Skills and Data Analysis capabilities • Proficiency in Web Analytics and Data Analytics tools • Excellent Communication skills to present findings and collaborate effectively • Experience working with digital marketing or web performance metrics is advantageous • Bachelor's degree in Data Science, Statistics, Marketing, or a related field • Attention to detail and the ability to interpret complex datasets • Knowledge of or experience in the luxury real estate sector is a plus Role Description: • Full-Funnel Strategy Execution: Develop and execute a full-funnel digital media strategy across all online channels to achieve ambitious company KPIs. • Paid Media Campaign Management: Own the end-to-end management of paid media campaigns, from planning and execution to continuous, data-driven optimization. • Performance Analysis & Reporting: Analyze campaign performance and deliver clear, actionable insights through daily, weekly, and monthly reports to drive strategic decisions. • Creative Campaign Collaboration: Collaborate with creative teams to brainstorm and launch innovative campaigns that capture attention and drive measurable growth. • Social Media & Brand Management: Manage and cultivate our social media presence to build a consistent, engaging, and trusted brand across all platforms.

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