Assistant Marketing Manager

Main Duties & Responsibilities 1. Marketing Campaign Planning & Execution • Support the planning, development, and execution of integrated marketing campaigns across all HOMA properties. • Coordinate campaign timelines, deliverables, and stakeholder communication to ensure successful execution. • Attend monthly HOD meetings to align marketing initiatives with operational priorities and business objectives. • Support property-level marketing activities, promotions, activations, and brand initiatives. • Ensure campaigns are delivered on time, within approved budgets, and aligned with brand standards. 2. Content Marketing & Digital Communications • Support content planning and implementation across social media, websites, email marketing, and paid advertising channels. • Collaborate with designers, copywriters, videographers, photographers, and content creators to deliver engaging content and campaigns. • Assist in managing editorial calendars and content schedules across multiple properties. • Ensure all content reflects HOMA’s brand voice, messaging, and positioning. • Monitor content performance and recommend opportunities for optimization and audience growth. 3. Influencer Marketing & Public Relations • Support influencer outreach, creator partnerships, and media engagement activities. • Coordinate influencer stays, campaign deliverables, content requirements, and post-campaign reporting. • Assist in managing media relations and PR opportunities that align with HOMA’s brand objectives. • Support the development of co-branded campaigns, partnerships, and collaborative marketing initiatives. • Facilitate user-generated content (UGC) opportunities and storytelling initiatives across properties. 4. Brand Management & Creative Coordination • Support the implementation and consistency of HOMA’s brand identity across all marketing channels and properties. • Collaborate with the design team to maintain and strengthen visual branding standards. • Prepare clear and structured creative briefs for campaign assets and marketing materials. • Conduct brand reviews and monitor compliance across marketing outputs and guest touchpoints. • Ensure all creative materials meet approved brand guidelines before publication. 5. Property & Stakeholder Support • Act as a liaison between the central marketing team, property teams, and external agency partners. • Support properties with localized marketing activities, promotions, events, and tactical campaigns. • Coordinate communication and campaign rollouts to ensure consistency across locations. • Build positive working relationships with internal stakeholders and external vendors. • Provide marketing support and guidance to property teams when required. 6. Digital Performance & Reporting • Monitor performance across digital marketing channels, campaigns, and audience engagement metrics. • Track campaign effectiveness and prepare regular reports with insights and recommendations. • Support monthly reporting, quarterly marketing reviews, and performance presentations. • Assist in identifying opportunities to improve reach, engagement, lead generation, and conversion performance. • Utilize data and analytics to support marketing decision-making. 7. Marketing Administration & Budget Support • Manage marketing administrative processes and documentation across all properties. • Coordinate marketing platforms, tools, account access, and system administration including Meta and TikTok platforms. • Support finance-related activities including budget tracking, invoicing, purchase requests, vendor payments, and expense reconciliation. • Maintain organized records for marketing projects, contracts, and campaign documentation. • Ensure compliance with company policies and approval processes. 8. Continuous Improvement & Innovation • Stay updated on marketing trends, digital platforms, content formats, and industry best practices. • Recommend innovative ideas and opportunities to improve campaign performance and br

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