Director of Fitness & Integrated Wellness

ROLE PURPOSE The Director of Fitness & Integrated Wellness is the senior leader of Stay Fit and the driving force behind a best-in-class fitness and integrated wellness experience. This is a leadership role, not a senior trainer role: the Director builds and develops the team, owns commercial performance, and guarantees a guest experience worthy of a luxury resort — elevating Stay Fit into a premium destination for performance and wellness. The successful candidate leads from the front: credible on the training floor, commanding in the boardroom, and relentless about guest outcomes. WHAT BEST-IN-CLASS LOOKS LIKE • Elevates rather than manages. Sets a standard of excellence and coaches the team toward it, rather than maintaining the status quo. • Thinks like an owner. Connects every class, package, and hire to guest experience, retention, and revenue. • Designs the whole journey. Integrates movement, recovery, nutrition, and lifestyle into a seamless guest experience across departments. • Commands quiet luxury. Brings polished executive presence and cultural sensitivity to a discerning, international clientele. • Is evidence-led and current. Grounds programming in exercise science and stays ahead of global trends — longevity, metabolic health, HYROX, recovery science, and data-driven training. KEY AREAS OF RESPONSIBILITY Strategic Leadership • Own the standards, and annual plan for fitness and integrated wellness, and serve as the fitness authority on the resort leadership team. • Translate the resort's wellness positioning into a distinctive portfolio of programs, packages, and signature experiences, benchmarking continuously against leading global wellness resorts. Team Leadership & Talent Development • Recruit, onboard, lead, and retain a high-performing team of trainers, coaches, and instructors. • Set clear standards, goals, and KPIs; deliver regular coaching, structured performance reviews, and ongoing education on technique, service, and industry trends. • Develop bench strength that delivers luxury standards without the Director present; manage rosters, scheduling, and time & labor in line with guest demand. Guest Experience & Luxury Service • Guarantee a consistently flawless, personalized guest journey, and personally manage VIP relationships with bespoke programs and retreat experiences. • Establish and audit luxury service standards and guest feedback loops, while remaining hands-on with signature sessions that model the standard for the team. Programming & Fitness Innovation • Direct progressive, science-based programming spanning strength, conditioning, mobility, body recomposition, and injury prevention, plus a compelling group-class portfolio (HIIT, HYROX-style, strength circuits) for all levels. • Lead the packaging and delivery of all-inclusive fitness, weight-loss, wellness-retreat, and body-transformation programs, with assessment and progress tracking so outcomes are demonstrable. Integrated Wellness & Cross-Department Collaboration • Partner with wellness, clinic, spa, and F&B teams to deliver seamless, holistic guest journeys rather than a standalone gym. • Integrate recovery, sleep, stress management, and evidence-based nutrition and habit coaching within scope of practice. Commercial Performance & P&L • Own the fitness P&L — revenue targets, PT and package sales, memberships, retention, and cost control — and set, forecast, and report monthly, quarterly, and annual objectives to ownership. • Build packaging and upsell strategies that grow yield per guest while protecting the luxury positioning, using data to drive decisions. Operations, Safety & Brand • Uphold impeccable facility, equipment-safety, and maintenance standards, and own health, safety, risk, and duty-of-care protocols across all outlets. • Champion the Stay Fit brand — content, social presence, signature events, and a vibrant guest community that drives loyalty and word-of-mouth. REQUIRED QUALIFICATIONS • Bachelor's degree in Exercise Scien

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