Digital marketing Executive

Digital Marketing Executive is part of the Sales & Marketing Team division that focuses on the execution of the social media and digital marketing strategies and plans on cluster level for Thailand and Laos. 1. Creating and managing social media content across various platforms. 2. Planning and executing social media campaigns. 3. Identify trends and insights, and optimize spend and performance based on the insights 4. Collaborating with area marketing to align social media efforts with overall marketing goals. 5. Identifying and researching relevant influencers who align with the brand's target audience and values. 6. Negotiating partnerships and contracts with influencers, including compensation and deliverables. 7. Tracking and analyzing the performance of influencer collaborations, measuring the impact and ROI. 8. Manage and optimize paid advertising campaigns on platforms such as Google Ads and Facebook Ads, ensuring efficient budget allocation and maximum ROI. 9. Monitor and analyze website traffic, user behavior, and campaign metrics using web analytics tools, such as Google Analytics, and provide regular reports to stakeholders. 10. Optimize website content and landing pages for better search engine visibility and user experience. 11. Work closely with the marketing team to align digital marketing initiatives with overall marketing and business objectives.

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